Those words are painted on the Woodcliff Lake business' roof and can be seen on satellites from outer space (Google Maps has proof).
"Steve.com" is also painted on, which is the personal blog of third generation and current owner Stephen Perillo.
The Chestnut Ridge Road company is the largest travel company to Italy in the U.S. since 1945, its website says.
Perillo's father, Mario Perillo -- Mr. Italy -- persuaded more than one million people to visit the country.
This story was originally reported by NJ.com.
Click here to follow Daily Voice Hackensack and receive free news updates.